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본문내용
Good morning, everyone. My name is Erik from Erik Consulting. As you know, your company has suffered from decreasing revenue. I found some problems of your previous strategy. I am going to begin by pointing those problems, and then I will give you a solution.
At first, you had tried to subdivide type of seats as 4 kinds from 3. However, comparing this year and last year’s ticket sale, even though you filled spare seats from 20% to 1%, your revenue was going to be fallen more. Because the sum of whole seat’s price decreased $8480 to $8196 per a airplane. The average of ticket price was reduced $105 to $68.75. As the price goes down, your target was not anymore business classes, but just bargain hunters. And also, your service is not distinguished between business and the others.
At first, you had tried to subdivide type of seats as 4 kinds from 3. However, comparing this year and last year’s ticket sale, even though you filled spare seats from 20% to 1%, your revenue was going to be fallen more. Because the sum of whole seat’s price decreased $8480 to $8196 per a airplane. The average of ticket price was reduced $105 to $68.75. As the price goes down, your target was not anymore business classes, but just bargain hunters. And also, your service is not distinguished between business and the others.
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