PR crisis management

소개글

PR crisis management에 대한 보고서 자료입니다.

목차

1 Introduction

2 Purpose and Objective

3 Types of crises

4 Possibility and degree of crises

5 Primary targeted audiences

6 Strategies for proposing to enact

7 Identifying the spokesperson

8 Key Messages

9 Media program
Preparing for the press conference
During the press conference
After the press conference
Notifying public

10 Follow-up actions

본문내용

•Alcohol abuse
It may cause some unpredictable argument or fights if the passengers are drunk. If there is no regulations to control the alcoholic drinks to passengers, they may drink too much and become not clear-headed.
•Bankruptcy
By losing profit and inefficient management, Jetfoil Company may go into bankruptcy. It, however, has very low possibility to happen due to the reason that it has good business and strong competitiveness to competitor.
•Contamination
It may cause both water and air pollutions. When one jetfoil goes one time from Macau to Hong Kong, for example, it will release sewage and smoke to damage the environment.
•Explosion
When there is an explosion, all people must be every dangerous. Passengers or staff may get hurt or even lose their lives. So this crisis should be paid highly caution although this is not always happened.
•Fire
Fire may happen although it is a short trip. There is announcement before the trip start, saying that smoking is not allowed on ship. But some passengers may smoke inside the toilet. It seems that there is no problem. However, if the cigarette butt is remained inside the toilet and not yet gone out, it may cause fire. Besides, the micro-ovens or other kinds of electric machines will be used on ship, if the machine is over-heat, it may also bring fire.
•Murder
Murder is another crisis that is unavoidable and uncontrollable. It is our of expect that what the murderer will do next. It will make the passengers feel very frightened and nervous.

키워드

PR,   Crisis,   crisis overcome,   Role of PR,   Media,   action plan