[서강대 마케팅원론]에버랜드 마케팅 발전방향

소개글

[서강대 마케팅원론]에버랜드 마케팅 발전방향에 대한 보고서 자료입니다.

목차

1.Introduction
2.SWOT analysis
3.STP analysis
4.4P analysis
5.Solutions
6.Conclusion

본문내용

2. SWOT analysis - Opportunity

Surging Demand
- Lifted Various Regulation about Leisure
- Rare Amusement Place in Korea
High entry barrier
Competitor's Numerous Accidents
Various types of strategic alliances
- Cyworld, Portal cite, Card Companies

Economic Recession
Diversification of customer demands
Departure from telecom alliance
Frequent accident in amusement parks
Complaints among neighborhoods
- Noise Pollution, Traffic Jam
Foreign Amusement Park Expansion in Korea
- Paramount's Movie Park in 2011
- MGM's Studio Park in 2012
- Universal Studio in 2013.

키워드

에버랜드,   놀이기구,   놀이동산,   테마파크