캐논(Canon) 프로모션 분석 및 제안

목차

1. 분석 대상 찾기

2. 캐논의 프로모션전략 개요

3. 캐논 프로모션 분석

4. 캐논 프로모션 평가 및 아이디어 제안

본문내용

and promoting, bulk breaking,
buing assortment building, warehousing
transportation, financing, risk bearing,
market information,
management services and advice
major promotion tools
advertising - broadcast, print, internet,
outdoor
sales promotion - discounts, coupons,
displays, demonstrarions
personal selling - sales presentations, t
rade shows, incentive programs
prublic relations - press releases,
sponsorships, special events, web pahe
direct marketing - catalog, telemarketing,
kiosks
커뮤니케이션 목표 : awareness->knowledge>
liking>preference>conviction>purchase
AID(M)A model : get attention,
hold interest, arouse desire (memory)
obtain action
setting the total promotion budget :
affordable budget method
percentage of sales method
competitive-parity method
objective-and-task method

키워드

캐논,   프로모션,   분석 ,   제안,   Canon