목차
Goodyear
The Aquatred Launch
[ Problem Statement ]
[ Alternatives ]
[ Recommendations ]
Aquatred를 조기에 출시하
Goodyear : The Aquatred Launch
The tire industry in the US
Company background
The market for passenger tires
Consumer in the Replacement Passenger Tire Market
customer behavior
consumer segmentation
Wholesale and Retail Channels for Replacement Tires
Wholesale Distrubution Channels
Retail Distribution Channels
Goodyear`s distribution Structure
Goodyear`s Independent Dealers
Independant Dealers in the Tire industry
Auto Service
Competition
The Aquatred tire
The Launch of the Aquatred
The Aquatred Launch
[ Problem Statement ]
[ Alternatives ]
[ Recommendations ]
Aquatred를 조기에 출시하
Goodyear : The Aquatred Launch
The tire industry in the US
Company background
The market for passenger tires
Consumer in the Replacement Passenger Tire Market
customer behavior
consumer segmentation
Wholesale and Retail Channels for Replacement Tires
Wholesale Distrubution Channels
Retail Distribution Channels
Goodyear`s distribution Structure
Goodyear`s Independent Dealers
Independant Dealers in the Tire industry
Auto Service
Competition
The Aquatred tire
The Launch of the Aquatred