Examples of the marketing strategies of food manufacturers in Korea 한국 식품 제조 업체의 마케팅 전략 (Paris Baguette (파리바게뜨), Nongshim (농심), Ottogi (오뚜기), Maxim (맥심), Orion (오리온)).PPT자료

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Examples of the marketing strategies of food manufacturers in Korea 한국 식품 제조 업체의 마케팅 전략 (Paris Baguette (파리바게뜨), Nongshim (농심), Ottogi (오뚜기), Maxim (맥심), Orion (오리온)).PPT자료에 대한 보고서 자료입니다.

목차

Paris Baguette (파리바게뜨)
Nongshim (농심)
Ottogi (오뚜기)
Maxim (맥심)
Orion (오리온)

본문내용

Examples of the marketing strategies of food manufacturers in Korea




　≪ 그 림 ≫

Paris Baguette’s marketing strategy




　≪ 그 림 ≫

Diverse Product
- Total number of product is 374

　≪ 사 진 ≫

Diverse Advertisements
-Sound marketing, using top model, using a child model, showing recipes, making movie CF




The leading company of bakery market (단위:천원)

　≪ 표 ≫




≪ … 중 략 … ≫




Push Strategy

　≪ 그 림 ≫

- Push production is based on forecast demand

- On markets the consumers usually \"pull\" the goods or information they demand for their needs, while the suppliers \"pushes\" them toward the consumers.

·Ottogi focused on competition by push strategy

·Absorbed most of the enlarged market demand by taking advantage of an excellent sales organization

키워드

파리바게뜨,   오리온,   오뚜기,   농심,   맥심,   Maxim,   Orion,   Ottogi,   Nongshim,   Paris Baguette