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SKINFOOD, BEAUTY CREDIT 각각 회사소개
(2) MISSHA, THEFACESHOP, SKINFOOD, BEAUTY CREDIT 성공한 전략비교
> SWOT분석, 4P's Mix
- 미샤
- 더 페이스샵
- 스킨푸드
- 뷰티크레딧
2) 중-저가 화장품 한계 및 해결방안(1) MISSHA, THEFACESHOP, SKINFOOD, BEAUTY CREDIT 등의 한계점
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Skin Care cosmetics?
Ferran: That is right. We have seen them at the Trade Fair and they seemed to be good in designs and shapes when I visited in Korea last time. It was really good show. Can you explain more about the products more briefly? Negotiation.
Hong: We have developed them for
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Aroma
- Aromatherapy
2. Competitio(경쟁사)
- Living Aroma(리빙아로마)
- Herb Mall(허브몰)
- Lavender(라벤다)
- BEAUTY CREDIT(뷰티크리딧)
- SKIN FOOD(스킨푸드)
- Missa(미샤)
3. Industry Plan
- Business Program
- Brand 차별화 전략
- Keyword
- Image map
- Brand Name
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