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2. Internationalization of Zara
(1) Internationalization
Zara was not global fashion chain at first. It started as a domestic fashion brand. Then why did Zara decided to expand internationally? According to the former CEO of Inditex, Jose Maria Castellano, the main reason why Zara decided to expa
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- 페이지 22페이지
- 가격 3,800원
- 등록일 2014.07.04
- 파일종류 워드(doc)
- 참고문헌 있음
- 최근 2주 판매 이력 없음
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