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[8] R. Steele, Mobile Radio Communications, New York : Wiley, 1974.
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[6] Lawrence, E., Corbit, B., Tidwell, A., Fisher, J. and Lawrence J. R, Internet Commerce: Digital Models for Business. Wiley, New York, 1998 Ⅰ. 서론
Ⅱ. 본론
1. 이론적 배경
가. Web 2.0의 등장배경
나. UCC 및 블로그의 등
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Mattew K. O Lee and Efrain Turban, "A Trust Model for Consumer Internet Shopping," International Journal of Electronic Commerce, Vol. 6, No. 1, 2001.
Mayer, R. C.
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nham., "Trust in Web-based electronic commerce security," Information Management & Computer Security, Vol. 6/4, 1998, p.163.
Patricia M. Doney and Joseph P. Cannon, "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, Apr, Vol. 61, 1997, p. 36. Ibid, p.38.
Rat
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