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벅스는 사람의 영혼을 감동시키는 커피를 만드는데 가치를 두고 있으며 자부심을 가지고 있다.
( Starbucks puts a lot of values on a person\'s soul-touching coffee making with pride. )
24. 이와 같이 커피 한잔에 담긴 의미가 스타벅스가 글로벌 기업으로 성공할
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All consumers want to get the greatest satisfaction at the lowest cost.
Because it is the way to save the money and maximize profits. However, there are always exceptions. The biggest example is the expensive coffee shop, 'Starbucks'. Most people want to drink coffee which is cheap and delicious.&n
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ecause other companies usually insist to service their own service which is out of the mark in specific area. But Starbucks ventures itself and offers service which is appropriate in each countries.
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Onward
1. Growth process
• 1971 the Opening in Seattle
• 1987 Howard Schultz Take Over Starbucks
• 1992 Get the Starbucks listed on the NASDAQ
• A 20% increase in sales annually for 15 years
• Same-store sales growth of 5% for 16 years
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out a strategy properly. Starbucks and Craft are a good example.
9. 「Yonhap News」 2008.04.16 10:45
New item ad of Koreana cismetics has a complaint lodged from Isram Embassy
and Jewish Unit. Therefore Koreana decide to stop this ad. It gives unpleasant
feeling to a expression \"Hitler couldn\'t
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