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Abercombie & Fitch 소개
Abercombie & Fitch NewYork
- Abercombie & Fitch
- 캐쥬얼 의류에 특화
- 5개의 하위브랜드 운용
Abercombie & Fitch
Abercombie Kids
Hollister
RUEHL
Gilly Hicks
- 세계 1,039개 매장(아시아 한국, 일본, 홍콩진출)
- 80,100명의 직원
- 매출 1
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Hollister Co (that contrary to Abercrombie is very profitable). Unlie to its brother brand Hollister Abercrombie has been facing huge decrease in sales for the last few years.
2) Reasons of it’s failure
The negative publicity and wrong marketing campaign were the main reasons for its failure bec
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