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Company Profile
VISION
A Global Healthcare Group leading improvement in the quality of life!
중략
History of Ursa Ads
1990’s
Image: Bear’s strong image
Target: the middle-aged workers
‘Charge fatigue = Urusa’ Image marketing.
In the early 2000’s
Advertising image and the target changes
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Strategy
• Cutting edge fashion at affordable prices
Operation Strategy
• Builds on quick response time
An introduction to ZARA
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GOAL
Develop a system that requires short lead times
Increase the number of available style
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BLUE CLUB
BRAND MANAGEMENT
BLUE CLUB “ Men’s Beauty Shop “
INTRO
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≪ 사 진 ≫
• 1998.06 opening the first beauty shop for “men”
• Only beauty shop approved as venture company in beauty industry
&#
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분석 - 성시일 저, 한국학술정보, 2006
대한민국 일등상품 마케팅전략 조서환, 위즈덤 하우스, 2005
한국 최고의 브랜드 - 김승범, 흐름 출판사, 2005
국제마케팅 - 김주헌, 문영사, 2004
중국시장마케팅 - 김익수, 박영사, 2004
중국마케팅(CHINA MARKETING
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기업소개
2. ZARA 마케팅전략
3. SCM 사례
4. ZARA의 3가지원칙
Close the communication Loop
Stick to a rhythm across the entire chain.
Leverage your capital assetsto increase supply chain flexibility.
5. STP 전략
Segmentation & Targeting
Targeting &Positioning
6. 결론 및 나의견
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restraint. It means that if Seorae do their best to keep their strengths: like cleanliness, development of new products, their success will be kept going. 1. 서래 기업소개
1) 서래 선정이유
2) 연혁
3) 서래 본사위치
4) 주고객층
5) 기타사항
2. 마케팅 전략
3. 결론
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Strategy of Apple
1. Corporate level.
(1) Horizontal Integration: Acquisition.
Apple only engages in acquisitions very actively and has been very successful on it. They’ve acquired many companies that have products, services, personnel, and technologies that complement Apple’s strategic dir
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영문계약서분석(Contract Forms)
제12절 무역대금결제 및 신용장(Letter of Credit)
제13절 무역실무수출입통관 및 선적서류 (Shipping Procedure)
제14절 무역실무클레임(Claim)
제 3 장 부 록
1. 무역실무예상문제
2. 해외마케팅전략Presentatio
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Analysis
-SWOT Analysis
5. MarketProduct Focus
-Starbucks marketing strategy
-Marketing objectives
-Points of differences
-Target market
-Positioning
6. Marketing Strategy
-Product strategy
-Price strategy
-Promotion strategy
-Place strategy
7. Conclusion
8. Works C
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분석
4. 환경분석
(1) 기업외부환경분석
(2) 기업내부환경분석
5. SWOT분석
6. 마케팅전략
7. STP전략
8. 4P분석
9. 마케팅성과
(1) 판매실적
(2) 재무제표분석
10. 마케팅관리
Ⅲ 결
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