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Audience 청취자 중심)
o 말은 하는 사람을 위해서보다 듣는 사람을 위해 할 때가 많으며, 듣는 사람이
그 말을 듣고 행동을 바꾸어야 말의 가치가 산다. 듣는 사람을 연구하려면
나이별 문화와 함께 성격 조사도 함께 해야 한다.
4) P(Purpose 말하
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Audience,(Routledge: New York & London, 1991).
Sonia M. Livingstone, \"Audience Reception: the Role of the Viewer in Retelling Romantic Drama\" in Mass Media and Society, (Edward Arnold, 1991)
D. McQuail, Mass Communication Theory, (London: SAGE, 1983)
Shaun Moores, Interpreting Audiences: The Ethno
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Audience: Patterns of Viewing, An Update. Vermont: Gower.
Greenace, M.J. (1984). Theory and Applications of Correspon- dence Analysis. London: Academic Press.
Henriksen, F. (1985). A New Model of the Duplication of Television Viewing: A Behaviorist Approach. Journal of Broadcasting & Electronic Medi
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청중 분석 (Audience Analysis) (청중분석 무엇인가, 청중분석 필요성, 청중분석 4단계, 청중분석 요약, 청중 분석 무엇인가, 청중 분석 필요성, 청중 분석 필요한가, 청중 분석 4단계, 청중 분석 요약, 청중분석)
Audience Analysis
청중 분석이
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Audience measurement\",
(www.casie.org/frame.html)
Commercenet, \"Industry Statistics\",
(www.commercenet.com/reseach/stats/advert.html)
Donna L. Hoffman, Thomas P. Novak, and Patrali Chatterjee \"Commercial
Senarios for the Web : Oppoertunities and Challenges\",
Owen Graduate School of Management
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audience involving and issue implementation, having influence on performance leads to eventually admitting the effective value of issue. Thirdly, the scope of understanding is widened by identifying that psychological empowerment has a mediating effect on issue leadership and performance. Fourthly,
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audience recall. Journal of Current Issues and Research in Advertising, 20(1), 1998.
4. 기타
http://www.adic.co.kr 광고정보센터
http://www.kobaco.co.kr 한국방송광고공사
http://www.goodwillpr.co.kr 굿월커뮤니케이션
http://www.seri.org SERI
http://www.lgeri.com LG 경제 연구원
http://www.pcl
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of audience psychology. I am genuinely motivated to apply for this position because I see it as the perfect canvas to express my creativity while helping the company achieve its marketing objectives. [자소서예문] 젝시믹스 마케팅 콘텐츠 디자이너 영문 자기소개서.hwp
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