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market definition and market power analysis. Our purpose is to demonstrate the inadequacies of the traditional structural indicia that have been used by economists and others to define markets and assess market power in high technology industries and to suggest alternative approaches that are more a
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- 페이지 23페이지
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- 등록일 2014.07.11
- 파일종류 피피티(ppt)
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markets and how to be developed in the future. Specially, as it is difficult to define the definition clearly, we will help understanding through the various examples.
1.2 The concept and definition of reverse brand marketing
Reverse marketing means literally thinking upside down. This creativity
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- 페이지 21페이지
- 가격 3,000원
- 등록일 2014.02.22
- 파일종류 워드(doc)
- 참고문헌 있음
- 최근 2주 판매 이력 없음
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Marketing Definition, A Glossary of Marketing Terms, 1963,p15
Bowen, J. William, \"The Direct Route to Improved Retail Profitability\" Bank Management,1994
Holtz,H., Database Marketing,: John Wiley &Sons, Inc., 1992
Hughes,A.M., Strategic Database Marketing Program, Irwin, 1994
Inmon, William H., \"
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- 페이지 35페이지
- 가격 1,000원
- 등록일 2004.03.03
- 파일종류 한글(hwp)
- 참고문헌 있음
- 최근 2주 판매 이력 없음
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