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Postmodernity. Alabama: University of Alabama Press.
Foucault, M. (1980). Power/Knowledge: Selected Interviews & Other Writings. Edided
by C. Gordon. New York: The Harvets.
Fox, Charles J. & Hugh T. Miller. (1995). Postmodern Public Administration: Toward
Discourse. CA: Sage.
Habermas, J. (1987).
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Postmodernity : An enquiry into Origins of Cultural Change, (Basil Blackwell, 1990).
Justin Lewis, The Ideological Octopus: An Exploration of Television and its Audience,(Routledge: New York & London, 1991).
Sonia M. Livingstone, \"Audience Reception: the Role of the Viewer in Retelling Romantic Dra
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Postmodernity (Oxford: Blackwell), 구동회.박영민 역(1994), 「포스트모더니티의 조건」(서 울: 한울).
Hebdige, D.(1988), Hiding in the Light (Lonodn: Comedia), pp.181-182, John Story, 박 모 역(1994), 「문화연구와 문화이론」 (서울: 현실문화연구), pp. 224-225.
Hutcheon, L.(199
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postmodernity에서 찾을 수 있는 것들이다. 이 책의 내용은 우리가 예전에 배운 그런 내용들이다. 효율성(저비용 고효율), 계산가능성(수량화된 상품), 예측가능성(표준화와 안전한 선택), 통제(무인시스템의 도입)는 어떻게 맥도날드화가 현대사
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postmodernity the best. Korean TV commercials are good examples of symbolic representation to talk about postmodernism in Korea. Analyzing TV commercials which have been the most talked-about for the last three months, we can discover the four postmodern features in K-commercials; 1) not a star but
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