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framework." Journal of the American Society for Information Science, 48: 728-740.
Varlejs, J. & P. Dalrymple. 1986. "Publication output of library and information science faculty." Journal of Education for Library and Information Science, 27: 71-89.
Vakkari, P. 1997. "Information seeking in context:
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관한 연구 / 박혜원, 한주희 / 한국인사관리학회, 2011.08.31. 1. 서론
2. 본론
(1) 논문이 제시하고 있는 Research Question
(2) Literature Review 요약
(3) Conceptual Framework
(4) 기존의 이론들에 부합된 연구결과 도출 여부
3. 결론
4. 출처 및 참고문헌
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따른 오차
자료의 종류와 수집방법
관찰방법(observational method)
질문법
면접법(interview)
협력을 얻는 기술(rapport)과 캐어묻기(probing)
내용분석
기존문헌의 검토(문헌조사, literature review)
자료의 보완방법
조사방법론의 전체적인 소개
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backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Re
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Background Report No. 9 in the Evaluation of the Research Council of Norway", Technopolis Limited.
OECD (1997), "Promoting Public Understanding of Science and Technology".
Webster, A. (1998), 김환석·송성수 옮김, 『과학기술과 사회: 새로운 방향』, 한울.
Wynne, B. (1995), "Public Understanding of
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Conceptual Framework_ Background Literature
Conceptual Framework_ Hypotheses
Conceptual Framework_ Control Variables
Method _ Research Context and Survey Respondents
Method _ Measures
Results _ Measure Validation
Results _ Testing for Respondent Knowledgeability and Bias in the Data
Discuss
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conceptual madel, and propositional framework, Journal of Convention and Exhibition Management, Vol. 1(1), 1998
E. G. Polivka, “Professional Convention Management Association,” Birmingham, Alabama, 1996
LVCVA, Comprehensive Annual Financial Report, LVCVA, 2004
PCMA, Convene Archive, PCMA, 2004～2005
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PR 이론에서 내용분석의 사용.
1. Introduction
1-1 Background
2. Review of the literature
2.1 The current study
3. Method
3.1 Classification system
3.2 Listening to the text
3.3 Interpreting the text
4. Result
5. Discussion
5-1. Origin of theories
6. Conclusions and recommend
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Conceptual Background
-‘compliance-seeking communication’ 에 대한 조사는 ‘politeness (공손함)’의 중요성을 강조. (e.g., Brown and Levinson 1987; Levine and Boster 2001; Sanders and Fitch 2001).
-Communications research에서도 효과적 요구(requests)를 만들기 위해 공손함의 역
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LITERATURE
Despite the strong interest in international marketing there is no consensus in the literature about what constitutes a global marketing strategy and whether it affects a firm's global market performance. The authors develop a broad conceptualization of global marketing strategy, the G
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