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전략
(6) STP Srategy
1)시장세분화(Segmentation)
2) 표적시장결정(Targeting)
3)제품 포지셔닝(Positioning)
3. 본 론- 2
(1) SWOT Analysis
1)Strengths
2)Weakness
3)Opportunity
4)Threat
(2) 4P 분석
1)PRODUCT
2)PRICE
3)PLACE
4)PROMOTION
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n(1990), "Conjoint Analysis in Marketing: New Developments With Implications for Research and Practice," Journal of Marketing, 54 (October), 3-16.
Green, Paul E., Kristiaan Helson and Bruce Shandler(1988), "Conjoint Validity Under Alternative Profile Presentation," Journal of Consumer Research, 15(D
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