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목차
Ⅰ. 서 론
Ⅱ. 무작위 선택세트를 이용한 방법
Ⅲ. 예측력 비교를 위한 연구설계
Ⅳ. 결 과
Ⅴ. 논의 및 결론
Ⅱ. 무작위 선택세트를 이용한 방법
Ⅲ. 예측력 비교를 위한 연구설계
Ⅳ. 결 과
Ⅴ. 논의 및 결론
본문내용
n(1990), "Conjoint Analysis in Marketing: New Developments With Implications for Research and Practice," Journal of Marketing, 54 (October), 3-16.
Green, Paul E., Kristiaan Helson and Bruce Shandler(1988), "Conjoint Validity Under Alternative Profile Presentation," Journal of Consumer Research, 15(December), 346-50.
Groves, R.M.(1983), "Implications of CATI: Costs, Errors, and Organization of Telephone Survey Research," Sociological Methods and Research, 12, 199-215.
Hagerty, Michael R.(1986), "The Cost of Simplifying Preference Models," Marketing Science, 5(Fall), 298-319.
Hahn, G.J. and S.S. Shapiro(1966), A Catalog and Computer Program for the Design and Analysis of Orthogonal Symmetric and Asymmetric Fractional Factorial Experiments, Technical Report 66-C 165, Schenetady, NY: General Electric Research and Devel- opment Center
Johnson, Eric, Robert J. Meyer, and Sanjay Ghose(1989), "When Choice Models Fail: Compensatory Models in Negatively Corre- lated Environments," Journal of Marketing Research, 26(August), 255-70.
Johnson, Richard M(1987), "Adaptive Conjoint Analysis," in Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis and Computer Interviewing, Ketchum, ID: Sawtooth Software, 253065.
Johnson, Richard M(1992), Sawtooth Software: The CBC System, Evanston, IL: Sawtooth
Louviere, Jordan J.(1988), Analyzing Decision Making: Metric Conjoint Analysis, Beverly Hills, CA: Sage Publications, Inc.
Louviere, Jordan J and George Woodworth (1983), "Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregated Data," Journal of Marketing Research, 20(Novem- ber), 350-67.
Louviere, Jordan J and George Woodworth (1986), "On the Design and Analysis of Correlated Experiments Using Difference Design: An Approach Based on Aggregate Data," In M.J. Houston(ed), Advances in Consumer Research, 15, 510-517, Provo, UT:Association for Consumer Research.
McFadden, Daniel (1974), "Conditional Logit Analysis of Qualitative Choice Behavior, in Frontiers in Econometrics, P. Zarembka (ed.), New York:Academic Press, 105-142.
Meyer, R.J.(1977), "An Experimental Analysis of Student Apartment Selection Decision Under Uncertainty," Special issue on human judgment and spatial behavior, Great Plains -Rockey Mountains Geographical Journal, Vol 6, 30-38.
Moore, William L. and Morris B. Holbrook(1990), "Conjoint Analysis of Objects With Environ- mentally Correlated Attributes: The Ques- tionable Importance of Representative Design," Journal of Consumer Research, 16(March), 490-7.
Nicholls, W.L. II(1978), "Experiences With CATI in a Large-scale Survey," American Statistical Association Proceedings, Alexandria, VA:American Statistical Association.
Reidesel, P.L.(1985), "Conjoint joint analysis is a worthwhile tool, but be sure data are valid," Marketing News, September 13, 36-43.
Wittink, Dick R. and Philippe Catin(1989), "Com- mercial Use of Conjoint Analysis: An Update," Journal of Marketing, 53(July), 91-96.
Green, Paul E., Kristiaan Helson and Bruce Shandler(1988), "Conjoint Validity Under Alternative Profile Presentation," Journal of Consumer Research, 15(December), 346-50.
Groves, R.M.(1983), "Implications of CATI: Costs, Errors, and Organization of Telephone Survey Research," Sociological Methods and Research, 12, 199-215.
Hagerty, Michael R.(1986), "The Cost of Simplifying Preference Models," Marketing Science, 5(Fall), 298-319.
Hahn, G.J. and S.S. Shapiro(1966), A Catalog and Computer Program for the Design and Analysis of Orthogonal Symmetric and Asymmetric Fractional Factorial Experiments, Technical Report 66-C 165, Schenetady, NY: General Electric Research and Devel- opment Center
Johnson, Eric, Robert J. Meyer, and Sanjay Ghose(1989), "When Choice Models Fail: Compensatory Models in Negatively Corre- lated Environments," Journal of Marketing Research, 26(August), 255-70.
Johnson, Richard M(1987), "Adaptive Conjoint Analysis," in Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis and Computer Interviewing, Ketchum, ID: Sawtooth Software, 253065.
Johnson, Richard M(1992), Sawtooth Software: The CBC System, Evanston, IL: Sawtooth
Louviere, Jordan J.(1988), Analyzing Decision Making: Metric Conjoint Analysis, Beverly Hills, CA: Sage Publications, Inc.
Louviere, Jordan J and George Woodworth (1983), "Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregated Data," Journal of Marketing Research, 20(Novem- ber), 350-67.
Louviere, Jordan J and George Woodworth (1986), "On the Design and Analysis of Correlated Experiments Using Difference Design: An Approach Based on Aggregate Data," In M.J. Houston(ed), Advances in Consumer Research, 15, 510-517, Provo, UT:Association for Consumer Research.
McFadden, Daniel (1974), "Conditional Logit Analysis of Qualitative Choice Behavior, in Frontiers in Econometrics, P. Zarembka (ed.), New York:Academic Press, 105-142.
Meyer, R.J.(1977), "An Experimental Analysis of Student Apartment Selection Decision Under Uncertainty," Special issue on human judgment and spatial behavior, Great Plains -Rockey Mountains Geographical Journal, Vol 6, 30-38.
Moore, William L. and Morris B. Holbrook(1990), "Conjoint Analysis of Objects With Environ- mentally Correlated Attributes: The Ques- tionable Importance of Representative Design," Journal of Consumer Research, 16(March), 490-7.
Nicholls, W.L. II(1978), "Experiences With CATI in a Large-scale Survey," American Statistical Association Proceedings, Alexandria, VA:American Statistical Association.
Reidesel, P.L.(1985), "Conjoint joint analysis is a worthwhile tool, but be sure data are valid," Marketing News, September 13, 36-43.
Wittink, Dick R. and Philippe Catin(1989), "Com- mercial Use of Conjoint Analysis: An Update," Journal of Marketing, 53(July), 91-96.