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Market share
saturated market & phone number portability → overheated competition
1 strong 2 weak → oligopolistic economy
▪ Advertisement cost
Overheated competition → enormous Marketing costs
▪ Key market analysis
Concentrate on teens, twenties and women !!
▪ SWOT A
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market by aggressive brand marketing, kt’s sales profits are vulnerable
- Hardship by competitors (SKT, LGT)
- Slow action against changing market
- The whole cable market’s slowdown
SWOT analysis
◎ opportunity
- Various goods by the merger, KT + KTF
- Possibilit
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Marketing related plans
①Advertising and promotion
3) Cooperate direction
①Corporate philosophy
3. Positioning Statement
1) 현재의 입지 및 목표
2) 타 경쟁사와의 비교
3) SWOT
4. Environmental Analysis & Forecasting
1) Analysis of major environmental factors
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경쟁┼코오롱 스포츠 라이프스타일 샵
│
└K2 메가 샵
소재 개발 경쟁
소재= 경쟁력, 입소문을 통해 매우 빠르게 전파 Mission
External Analysis
Internal Analysis
SWOT
Problem & Solution
STP-Segmentation
Strategy
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Market Trend Analysis
① 시장 분석
② 자사분석
③ 경쟁사 분석
④ 제품 분석
⑤ 소비자 분석
⑥ SWOT 분석
3. Brand Naming Strategy
① Brand name spectrum
② Name Positioning Map
③ Concept
④ Key-word
⑤ Naming Direction
4. Naming Candida
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analysis Daewoo E&C's prospect is not bad unlike other Mid Firms. We know there is good chance of increasing enterprise value of Daewoo E&C unlike current market value. ※ 국문초록 1
Ⅰ. 서론 2
Ⅱ. 건설업 동향 4
Ⅲ. 기업전략분석 8
Ⅳ. 회계분석 12
Ⅴ. 재무분
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분석을 통해 장기적인 기업혁신을 이뤄내는 최적의 사업 로드맵을 세워보자.
1 Consumer analysis
✔ 최근 여성 고객의 뷰티구매 Trend 변화
- 여성 고객 구매와 관련한 2차적 문헌 자료 참조 :
[ marketing to Woman, 마사 발레타(청림출
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Markets and Where to Enter
1.2 Marketing Overview
CHAPTER 2: REVIEW OF LITERATURE
CHAPTER 3: METHODOLOGY
3.1 Marketing and Management
3.2 Designing initial Market strategy
3.3 Marketing Segmentation
3.4 Marketing Analysis
3.5 Standardize or Adapt
CHAPTER 4: DISCUSSION
4.1 Product (Br
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분석
-------------------------------
9
3. 현재의 맥주 소비자 분석
---------------------------------
10
4. 소비자가 생각하는 맥주 - 인터뷰 분석
-------------------------
11
Ⅵ. HITE 출시 당시 전략
1. 경쟁업체
-----------------------------------------
13
2. SWOT
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market/analysis/tech
[3] (주)엘리아테크 유기EL Researcher http://www.eliatech.com/
[4] C.Adachi, H.Tokailin, H.Higashi and T.Kusumoto : Appl.Phys Leftt.,60, 1220(1992)
[5] J.kido,H.Hsysde,K.Honkswa and K.Okuyama : Appl.Phys Lett, 65. 1214 (1994)
[6] T.shimoda, S.Ohshima, S.Miyashita, M.Kimura, T.Oza
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fair, SIMA at France
Organized Brand advertisement (local magazines, press interviews etc.,)
Made promotional materials (fair brochure, video clip and gifts)
Sales Activities
Market research and analysis of competitors sales activities -Company
-Division
-Period
-Business
-Career D
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analysis of key quantitative and qualitative factors influencing corporate and industry credit quality (credit risk analysis)
• Maintained and assisted to develop comprehensive financial models
• Monitored and maintained databases of information on high yield and leveraged loans market
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market cap of $40BN), Hyundai Motor Company ($16BN), Young Poong Corp ($816M), and Tiffany Korea. Worked within a deal team to manage relationships with these companies bringing transactions valued at approximately $800M per year. Revenues generated from these deals were $2M per year.
Cr
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, 마케팅 프로그램 Mix
（Attachment）
［디지털 환경 이해/적용］
✔ 디지털 환경에 따른 트렌드, 고객 니즈 반영: CE, UX, Infotainment, Convergence 1. 전략 Framework
2. 디지털 환경 변화
3. Youth Marketing 제안
4. 향후 과제 및 해결방안
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market through contract negotiations with new customers and suppliers. Accountant XYZ Inc., Seoul, Korea. 19XX-19XX
* Maintained journals of daily transactions and prepared income statements and balance sheets.
* Improved efficiency by computerizing financial operations.
EDUCATION
B.S., Accountin
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