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reality, web awareness, customer concern, merchandise search, information supply, product value, and transaction system. Hypotheses were set up for the relationship with these characteristics and substantially analyzed.
To prove this research, we analyzed collected data in which customers had exper
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- 페이지 27페이지
- 가격 3,300원
- 등록일 2002.06.24
- 파일종류 한글(hwp)
- 참고문헌 없음
- 최근 2주 판매 이력 없음
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Instructor, Yeungnam University, Kyongsan, Korea, 712-749
Park, Yeung Bong*·Choi, Dong Gung**
This study suggests several concepts on the brand role, brand loyalty, and stickiness on the web, and investigates the relationship between the stickiness/ loyalty of the web brands and general characterist
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- 페이지 26페이지
- 가격 3,300원
- 등록일 2002.06.24
- 파일종류 한글(hwp)
- 참고문헌 없음
- 최근 2주 판매 이력 없음
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