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Understanding retail branding: conceptual insights and research priorities
Retailers as Brands
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【Retailer power is growing!】
본 논문의 목적:
유통업자 어떻게 브랜드 이미지를 세워야 하는지 ? -브랜딩 연구와
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at a low price at a short period of time. ZARA, UNIQLO, Forever 21 and so on are the representatives. Headquartered in Spain, ZARA is the company that delivers the largest number of products quickly and is a typical example of SPA brands. The company's goal is to be recognized as a low-cost premium
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as follows. First, interfaces, convenience, security, price strategy, delivery policy, products strategy, and famous brands are the important factors in online shoppers\' buying intention. Secondly, the innovation-oriented character and the fashion-oriented character of customers are important facto
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Brands: Barriers to Entry?\"Journal of Advertising, 59(Spring 1979)
Sethi, S. Prakash, \"Advocacy Advertising- The American Experience\", California Management Review, Vol. 21(Fall 1978)
Sethi, S. Prakash, \"Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some piblic P
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as one of the most critical areas for marketing in the 1990s. Despite interest in the subject, however there is a little empirical study about online brand equity.
This study applies the concept of brand equity to setting of brands in virtual environment. This concept explains brand building strate
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1. What is the purpose of your application?
Although my major is veterinary medicine, I have a great interest in management and finance. When I was a university student, I made many foreign acquaintances on messenger program which is named ICQ. They have various occupation such as an Ebay retaile
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as B2C new business
As division leading manager, the experience of choosing the new sales peoples and making a marketing strategy in China local
Experience of progressing to purchase directly the various brands about cosmetics(LG life and health, Korean Cosmetics, Medi hill, Dr.Phamor), electroni
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