 |
Kramer. International Marteting, South-Western, Co, Cincinati, 1970. pp.2～5
Vem Terpstra, Intermational Marketing, Illinois : The Drydem Press, 1978. pp.479～482
W. J. Keegan, Multinational Management, 3rd, ed, p.252 1. 서 론
1.1. 연구의 배경 및 목적
1.2. 연구의 방법 및 구성
2.
|
|
|
Kramer. International Marteting, South-Western, Co, Cincinati, 1970. pp.2～5.
Slater, S. and J. Narver, “Dose Competitive Environment Moderate the Market Orientation-Performance Relationship?", Journal of Marketing, Vol. 58, 1994.
Vem Terpstra, Intermational Marketing, Illinois : The Drydem Press, 1
|
|
메뉴펼치기
