여행사 서비스비용과 고객충성도 관계 분석 : 관광산업 여행상품

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경
1. 여행사 고객 충성도
2. 여행사 서비스 비용
3. 여행사 고객과 종사원과의 관계 강화와 고객 충성도

Ⅲ. 실증조사

Ⅳ. 분석결과
1. 표본의 일반적 특성
2. 여행사 서비스 비용 및 고객 충성도 관련 변수들의 타당도 및 신뢰도 분석
3. 가설검증

Ⅴ. 결 론

참 고 문 헌

**한글97

본문내용

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키워드

여행,   관광,   서비스,   관광상품