communication theory of persuasion

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communication theory of persuasion에 대한 보고서 자료입니다.

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Cialdini (1993) organizes seven principles of influence techniques: contrast, reciprocity, consistency, social proof, authority, liking, and scarcity. These are more effective when persuades have no certainly or lack of information about the persuasive subject or object. The compliance professionals are not the only ones who know about and use these principles to help them get their way. We all employ them and fall victim to them, to some degree, in our daily interactions with neighbors, friends, lovers, and offspring.

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persuasion,   communication,   Cialdini’s Seven Principles,   theory