SAMSUNG CHINA : THE INTRODUCTION OF COLOR TV

목차

The Chinese Economic Environment

THE TV INDUSTRY

HOME COUNTRY(SOUTH KOREA)

SAMSUNG'S EXPERIENCE IN THE UNITED STATES

SAMSUNG’S MARKET PARTICIPATION IN CHIN

본문내용

The Chinese Economic Environment

Macro Environment
- The China planed social economy

Foreign firms in China was that there was a huge gap
- stated plans
- Actual ability of the government to
manage and control the economy

There existed a high degree of competition among government

The Chinese government emphasized social profitability more than economic profitability

The over-Employment problem
- The China compel rule - Five days a week
- This rule affects over-employment

Micro Environment
The Chinese color TV industry
On the Production Side
The China Color TV production capacity - Annual 18 Million sets
On the demand Side
The Chinese TV Demand
- second largest after the United States
- Third largest after NAFTA and EU

키워드

SAMSUNG CHINA : THE INTRODUCTION OF COLOR TV,   The Chinese color TV industry,   Samsung Electronics