비표준화전략

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비표준화전략에 대한 보고서 자료입니다.

목차

1. 비표준화 전략의 정의
2. 비표준화 전략의 장·단점
3. 비표준화 전략의 실사례

본문내용

◈ MS사의 비표준화 전략사용
-'핼로윈 문서'

The Halloween Documents Introduction

The Halloween Documents
Introduction
Where will Microsoft try to drag you today?Do you really want to go there?
In the last week of October 1998, a confidential Microsoft memorandum on Redmond's strategy against Linux and Open Source software was leaked to me by a source who shall remain nameless. I annotated this memorandum with explanation and commentary over Halloween Weekend and released it to the national press. Microsoft was forced to acknowledge its authenticity. The press rightly treated it as a major story and covered it (with varying degrees of cluefulness).
The now-infamous "Halloween Document" contained references to a second memorandum specifically on Linux. Within days, copies of the second memo had been forwarded to me from two separate sources. I renamed the first annotated version

키워드

비표준화 전략,   신소비자행동,   비표준화