한국의 물_물의중요성(영문판)

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한국의 물_물의중요성(영문판)에 대한 보고서 자료입니다.

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e of water than males.
V. PR strategy
As mentioned above in the background analysis, many people lack of awareness of water shortage. This is because people, especially women cannot feel the actual shortage of water during the daily life. Moreover, relatively cheaper water bills also cause people to waste water since there is not much burden of paying the bills. Therefore, in order to change the behavior of our target audience, to use water wisely instead of just telling them to save water unconditionally, we developed our key slogan as “Wise wife, Wise water”. It shows who our target audience is, and also implies our goal of changing the target audiences’ thoughts and their behavior after encountering our campaign. The core message of the slogan is “Use water wisely for clean water”. It connects our goal and benefit which the target audience can get from doing it.
Our first communication strategy is to set the water efficiency level in order to let our target audience realize how much they can actually save. The second one is to attach the water efficiency level sticker on water using home appliances such as washing machines, water purifiers and faucets. The third is to deliver the core message through news articles and mass media so that target audiences can see them easily. Another method is to expose water efficiency rating system and water saving behavior in daily drama which target audiences watch. It will have a noticeable effect to spread the campaign nationwide.

키워드

한국의 물,   물,   물의 중요성,   왜 물인가,   BLOT analysis,   물의 중요성 영문,   영문자료 ,   물