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어려워짐
차별화를 위해 ‘영역파괴’가 일어남
공생마케팅의 활성화
콜라보레이션으로 진화
*공생마케팅: 자사와 타사의 장점만을 결합하여 공동으로 생산, 판매, 마케팅 활동을 전개하는 방식. 1. Meaning
2. Effect
3. Example
4. Expansion
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of the Internet, e-Payment(Electronic Usance Sales Bond) was introduced to domestic B2B electronic commerce and is widely used.
It was created by the collaboration among such Large enterprises as Samsung Electronics, LG Electronics, Samsung Distribution, etc., theirs partners and Shinhan Bankis and
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Collaboration or Conflict?. London. George Allen & Unwin. 1981
Janis, I. Groupthink, Psychology Today 5. 1971
Lee, Stacey, Interdisciplinary Teaming in Primary Care-A Process of Evolution and Revolution. Social Work in Health Care. 1980
Lowe, J. I. & Marjotta, H. Conflict in Teamwork-Understanding R
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브랜드의 콜라보레이션 사례 연구』, 한국 패션 디자인 학회, 2008
김현철, 최상철,『사례로 배우는 일본 유통』, 법문사, 2006
김근애,『Brand equity 향상을 위한 마케팅 믹스 전략 : SPA 브랜드와 일반 캐주얼 의류 브랜드의 비교를 중심으로』, 경
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브랜드를 선호할 정도로 가격에 구애받지 않고 구매하는 것으로 나타났으며, 오히려 가격이 비쌀 경우 품질이 우수하다고 생각하는 고객들이 85% 가까이 됐다. 특히 프리스티지 타깃 쇼핑성향은 고소득층에서 더욱 심하게 드러나는 것으로 나
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of experimental education, 72(2), 69-92.
Perlberg, A. (1989). Conceptual and theoretical bases of microteaching. In Eraut, M..(ed.). The international encyclopedia of educational technology. Oxford: Pergamon.
Rogers, S. F., & Tucker, B. H. (1993). Video portfolios: Collaboration in literacy teaching
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of experimental education, 72(2), 69-92.
Perlberg, A. (1989). Conceptual and theoretical bases of microteaching. In Eraut, M..(ed.). The international encyclopedia of educational technology. Oxford: Pergamon.
Rogers, S. F., & Tucker, B. H. (1993). Video portfolios: Collaboration in literacy teaching
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브랜드 들이 한국의 입성을 성공하고 있으며, 또한 준비 중 이다. 또한 한국에서도 E-Land 계열의 SPA 브랜드 SPAO가 점점 자신의 브랜드를 키워 나가고 있는 실정이며, 스파오는 또한 유니클로와 비슷한 디자인과 옷을 더욱 저렴한 가격에 판매하
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Revolution and the Design of 21first Century Company and Markets"」, PricewaterhouseCoopers
Hartman, A, Sifonis, J. and Kador, J.(2000), "Net Ready: Strategies for Success in the E-conomy, New York", MacGraw-Hill
Kaplan, S. and Sawhney, M.(2000), "E-Hubs; The New B2B Marketplaces", Harvard Business
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of fundamental principles. I am excited about the prospect of contributing to the dynamic research community at UNIST, engaging in collaborative projects, and advancing our understanding of the physical world. UNIST's commitment to academic excellence, interdisciplinary collaboration, and cutting-ed
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of Chemistry. UNIST's dynamic academic environment, esteemed faculty, and commitment to interdisciplinary collaboration make it the perfect setting for me to realize my aspirations and make meaningful contributions to the field of Chemistry. 1. Preferred study field in detail (관심연구 분야)
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in an effective manner. EDUCATION
PREVIOUS AND CURRENT WORKPLACES
TECHNICAL SKILLS / STRENGHTS
PERSONAL INFORMATION
LANGUAGE ABILITIES
QUALIFICATIONS / CERTIFICATIONS
ADDITIONAL & EXTRACURRICULAR ACTIVITIES
COLLABORATION TOOLS ABILITIES / IT SKILLS
WORK EXPERIENCE
MOT
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