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목차
Ⅰ. 머리말
Ⅱ. 연구모형
1. 장기거래관계의 개념
2. 관계차원이 장기거래지향성에 미치는 영향
3. 통제변수
Ⅲ. 연구방법
1. 표본 및 자료수집 절차
2. 개념의 조작적 정의
Ⅳ. 분석결과 및 토의
Ⅴ. 맺음말
Ⅱ. 연구모형
1. 장기거래관계의 개념
2. 관계차원이 장기거래지향성에 미치는 영향
3. 통제변수
Ⅲ. 연구방법
1. 표본 및 자료수집 절차
2. 개념의 조작적 정의
Ⅳ. 분석결과 및 토의
Ⅴ. 맺음말
본문내용
ary), pp. 52-69.
Ganesan, Shankar (1994), "Determinants of Long-Term Orientation in Buyer-Seller Relationships," Journal of Marketing, 58 (April), 1-19.
Greenberg, J. (1987), "A Raxonomy of Organizational Justice Theories," Academy of Management Review, 12, 9-22.
Gundlach, Gregory T. and Patrick E. Murphy (1993), "Ethical and Legal Foundations of Relational Marketing Exchanges," Journal of Marketing, 57(October), 35-46.
Heide, J. B. and George John (1990), "Alliance in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relation- ship," Journal of Marketing Research, 27 (Feb), 24-36.
Heide, J.B (1994), "Interorganizational Govern- ance in Marketing Channels," Journal of Marketing, 58(January), 71-85.
Hunt, Shelby D. and John Nevin (1974), "Power in a Channel of Distribution: Sources and Consequences," Journal of Marketing Research, 11(May), 186-93.
Kalwani, Manohar U and Narakesari Narayandas (1995), "Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms?" Journal of Marketing, 59(January), 1-16.
Kelly, Harold H. and W. Thibaut (1978), Interpersonal Relations: A Theory of Inter- dependence. New York:John Wiley & Sons, Inc.
Kotler, Philip and Gary Armstrong (1991), Principles of Marketing. 5th ed., Englewood Cliffs, NJ: Prentice-Hall, Inc.
Kumar, Nirmalya, Lisa K. Scheer, and Jan-Benedit E.M. Steenkamp (1995a), "The Effects of Supplier Fairness on Vulnerable Resellers," Journal of Marketing Research, 32(August), 54-65.
_____, _____ and _____ (1995b), "The Effects of Perceived Interdependence on Dealer Attitudes," Journal of Marketing Research, 32(August), 348-356.
Moorman, Christine, Gerald Zaltman, and Rohit Deshpande (1992), "Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organization," Journal of Market- ing Research, 29(August), 314-28.
Nunnally, Jum C. (1978), Psychometric Theory. 2nd ed., New York: McGraw-Hill Book Company.
Rusbult, Cary E., Julie Verette, Gregory A, Whitney, Linda F. Slovik, and Isaac Lipkus (1991), "Accommodation Processes in Close Relationships: Theory and Preliminary Empirical Evidence," Journal of Personality and Social Psychology, 60(1), 53-78.
Schurr, Paul H. and Julie L. Ozanne (1985), "Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness," Journal Con- sumer Research, 11(March), 939-53.
Tyler, Tom, R. and E. Allan Lind (1992), "A Relational Model of Authority in Groups," Advances in Experimental Social Psy- chology, 25, 115-91.
Wilson David T., Shirish P. Dant, and Sang-Lin Han (1990), "State-of-Practice in Industrial Buyer-Supplier Relationships," Report 6-1990. University Park, PA: Institute for the Study of Business Markets.
Williamson, Oliver (1981), "The Economics of Organization: The Transaction Cost Ap- proach, American Journal of Sociology, 87 (No.3), 548-577.
_________(1985), The Economic Insti- tutions of Capitalism. New York:The Free Press.
Ganesan, Shankar (1994), "Determinants of Long-Term Orientation in Buyer-Seller Relationships," Journal of Marketing, 58 (April), 1-19.
Greenberg, J. (1987), "A Raxonomy of Organizational Justice Theories," Academy of Management Review, 12, 9-22.
Gundlach, Gregory T. and Patrick E. Murphy (1993), "Ethical and Legal Foundations of Relational Marketing Exchanges," Journal of Marketing, 57(October), 35-46.
Heide, J. B. and George John (1990), "Alliance in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relation- ship," Journal of Marketing Research, 27 (Feb), 24-36.
Heide, J.B (1994), "Interorganizational Govern- ance in Marketing Channels," Journal of Marketing, 58(January), 71-85.
Hunt, Shelby D. and John Nevin (1974), "Power in a Channel of Distribution: Sources and Consequences," Journal of Marketing Research, 11(May), 186-93.
Kalwani, Manohar U and Narakesari Narayandas (1995), "Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms?" Journal of Marketing, 59(January), 1-16.
Kelly, Harold H. and W. Thibaut (1978), Interpersonal Relations: A Theory of Inter- dependence. New York:John Wiley & Sons, Inc.
Kotler, Philip and Gary Armstrong (1991), Principles of Marketing. 5th ed., Englewood Cliffs, NJ: Prentice-Hall, Inc.
Kumar, Nirmalya, Lisa K. Scheer, and Jan-Benedit E.M. Steenkamp (1995a), "The Effects of Supplier Fairness on Vulnerable Resellers," Journal of Marketing Research, 32(August), 54-65.
_____, _____ and _____ (1995b), "The Effects of Perceived Interdependence on Dealer Attitudes," Journal of Marketing Research, 32(August), 348-356.
Moorman, Christine, Gerald Zaltman, and Rohit Deshpande (1992), "Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organization," Journal of Market- ing Research, 29(August), 314-28.
Nunnally, Jum C. (1978), Psychometric Theory. 2nd ed., New York: McGraw-Hill Book Company.
Rusbult, Cary E., Julie Verette, Gregory A, Whitney, Linda F. Slovik, and Isaac Lipkus (1991), "Accommodation Processes in Close Relationships: Theory and Preliminary Empirical Evidence," Journal of Personality and Social Psychology, 60(1), 53-78.
Schurr, Paul H. and Julie L. Ozanne (1985), "Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness," Journal Con- sumer Research, 11(March), 939-53.
Tyler, Tom, R. and E. Allan Lind (1992), "A Relational Model of Authority in Groups," Advances in Experimental Social Psy- chology, 25, 115-91.
Wilson David T., Shirish P. Dant, and Sang-Lin Han (1990), "State-of-Practice in Industrial Buyer-Supplier Relationships," Report 6-1990. University Park, PA: Institute for the Study of Business Markets.
Williamson, Oliver (1981), "The Economics of Organization: The Transaction Cost Ap- proach, American Journal of Sociology, 87 (No.3), 548-577.
_________(1985), The Economic Insti- tutions of Capitalism. New York:The Free Press.