도시마케팅의 전략과 의미

목차

I. 서 론

II. 도시마케팅 전략과 구성 요소의 이론적 의미
1. 도시마케팅의 의의
2. 도시마케팅 구성 요소의 이해
3. 표적시장의 유형과 고객
4. 상품
5. 분석 틀

III. 경험적 사례
1. 사례
2. 특징

IV. 정책적 의미
1. 도시마케팅 경험의 함축적 의미
2. 전망과 한계

V. 요 약
참고 문헌


*한글97

본문내용

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키워드

도시마케팅,   장소마케팅,   마케팅 사례분석