[마케팅] 미국 기계제작업체 캐터필러(Caterpillar)의 SWOT분석외

소개글

[마케팅] 미국 기계제작업체 캐터필러(Caterpillar)의 SWOT분석외에 대한 보고서 자료입니다.

목차

What in the world is “CATERPILLAR”?
Then, what does Caterpillar do?
What was its problem?
How did Caterpillar overcome
the attack?

본문내용

-SUMMARY-
What in the world is “CATERPILLAR”?
Then, what does Caterpillar do?
What was its problem?
How did Caterpillar overcome the attack?
.
.
.

Market fundamentals
Customer service
Reputation
R&D, Technology
Dealership network
.
.
.

키워드

마케팅,   swot,   캐터필러,   Caterpillar,   기계제작,   ppt,   발표자료,   프리젠테이션