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목차
Part I
What is Retailing?
Retailing Marketing Decisions
Case : Wal-Mart & 용산
The Future of Retailing
What is Wholesaling?
Part II
What is E-Commerce?
About d&shop
4P Strategies
Value Proposition of d&shop
Conclusions
What is Retailing?
Retailing Marketing Decisions
Case : Wal-Mart & 용산
The Future of Retailing
What is Wholesaling?
Part II
What is E-Commerce?
About d&shop
4P Strategies
Value Proposition of d&shop
Conclusions
본문내용
결론
Defining a target market
Choosing the retailing mix – “6 p’ s”
4P + Presentation (image) + Personnel (Customer service)
Entertainment & Convenience & Efficiency
인터넷 쇼핑이라고 해서 무조건 싸야 하나요?
Create Technology based Service
Google 광고
Amazon
Defining a target market
Choosing the retailing mix – “6 p’ s”
4P + Presentation (image) + Personnel (Customer service)
Entertainment & Convenience & Efficiency
인터넷 쇼핑이라고 해서 무조건 싸야 하나요?
Create Technology based Service
Google 광고
Amazon
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