Advertising and sale

소개글

Advertising and sale 에 대한 보고서 자료입니다.

목차

Understand and prioritise high-impact brand touchpoints
- Actively control all brand touchpoints that
constitute the experience with the brand
- How to most effectively get brand into prospect’s
purchase consideration set, start to distinguish my
brand’s proposition from key competitors, and make
sure to keep true to brand’s promise
- How to ensure that customer’s experience with
product is consistent with brand’s promise
- How to get customer engaged with brand after the
sale to make sure the experience is good and in line
with brand’s promise
- How to keep brand in mind for repurchase
- How to measure, track and reward branddriven
performance
- How to get all employees to hear the same
brand message at the same time
- How to get employees to not only understand,
but actually believe in and live the brand
- How to set up a sustainable brand-based
organization over time

본문내용

Brand is a combination of:
Promises made to customers…
Based on multiple experiences over time…
Delivered with a consistently high level of quality and
value…
That are perceived to be unparalleled relative to the
competition,…
Ultimately resulting in deep, trust-based relationships…
Which, in turn, garners great amounts of loyalty and
profits over time.
brand-building = artifacts of brand expression
– colors, logos, names, taglines or advertising
=> brand equated with advertising
“Brand is a promise, and all the advertising isn’t
anything unless they deliver on the promise.”

키워드

마케팅,   광고,   세일,   advertising ,   advertise,   sale,   marketing,   경영학