AMEX와 Ferrari를 통해서 본 브랜드 마케팅의 문화적 요인 분석 (영어자료)

본문내용

To compare a luxury brand with an accessible brand
•To research and analyze both brands‟ history, brand perfomanceand brand DNA in order to understand what makes these two brands successful
•To understand the consumer evolution of both brands‟ marketing strategy, successes and challenges
•To understand the differences between a luxury brand and an accessible brand
•To foresee both brands‟ development and future trends

키워드

AMEX,   FERRARI,   LUXURY BRAND MARKETING