스타 마케팅

소개글

스타 마케팅에 대한 보고서 자료입니다.

목차

First. The concept of "Star Marketing"

Second. The effect of "Star Marketing"

Third. The side-effect of "Star Marketing"

Fourth. PPL which is a kind of marketing strategy.

Fifth. Nike's "Star Marketing"

Last. My conclusion.

본문내용

-Starmarketing is the way of promoting sales and enhancing brand value by linking star with the product
-Guarantee
-People have tendency to feel satisfied when they tried it on

키워드

StarMarketing,   스타마케팅,   PPL,   마케팅