던킨 도너츠의 유통전략(영문)

소개글

던킨 도너츠의 유통전략(영문)에 대한 보고서 자료입니다.

목차

0. What is franchise

1. About Dunkin

2. Channel strategy of Dunkin

3. Channel Environment in Korea

4. 4Ps

5. STP Analysis of Dunkin

6. SWOT in marketing channel of Dunkin

7. Distribution process of Dunkin

8. Interview

본문내용

Earning : 358 stores
Moderate Store : No need specialized management technique
National Store : From a head office to branches
Experience and Know-how :
organized check list method
Ads & PR : unique promotion

키워드

던킨,   도너츠,   유통,   전략,   마케팅,   경영,   channel strategy,   distribution