MPR_

소개글

MPR_에 대한 보고서 자료입니다.

목차

1. Situation Analysis
2. Target Analysis
3. Objective
4. Concept & Key message
5. Strategy & Tactic
6. Time schedule
7. Evaluation

본문내용

Our assignment
To make people come back to pencils
and to boost pencil sales

Situation Analysis

Own investigation
Q. What kind of writing tools do you use most?

400 years ago,
pencil was born
19th, Appearance mechanic pencil
and fountain pen
Commercialization of a ballpoint pen
Due to emergence of various writing tool, Pencil faced a crisis

Original Writing tool
I. Situation Analysis

Rapid growth
of Smartphone users
Release of digital devices
which is available to write down freely
Samsung ‘Galaxy Note’
Emergence of digital devices
which has various functions including writing tool
Digital devices
Apple ‘Ipad’

키워드

MPR,   Situation Analysis ,   Target Analysis