신촌 원트리힐(one tree hill)마케팅분석<영문레포트>

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신촌 원트리힐(one tree hill)마케팅분석<영문레포트>에 대한 보고서 자료입니다.

목차

3C Analysis
Analysis of current situation
Market Research
General Marketing Strategy
Action Program, Budget, Controls

본문내용

Analysis of One Tree Hill’s Customer
About taste and flavor of the coffee of One Tree Hill, just a few people (8%) answered "strongly satisfied".
More than a half of the people said they are "somewhat satisfied", but still 26% said the coffee is "mediocre".
More seriously, 7% said its taste and smell were not good.
More than a half of the people pretty satisfied with the atmosphere and service of the cafe One Tree Hill.
only 36% recognized "Environmental friendly" concept

키워드

신촌,   마케팅,   스타벅스,   커피,   원트리힐