ELM and Advertising

소개글

ELM and Advertising에 대한 보고서 자료입니다.

목차

Intro

Definition of ELM

Example of Central Route
- Survey

Example of Peripheral Route

Conclusion

본문내용

Topic

ELM(Elaboration Likelihood Model) is useful to explain process of persuasion.
So, ELM is used in explain audience’s attitude change caused persuasive message.

Advertisement is a kind of persuasive message.

Adjustment ELM to advertisement

ELM(Elaboration Likelihood Model)

The process of persuasion by identifying the likelihood of a person to elaborate cognitively or think very carefully about a persuasive message.

키워드

ELM and Advertising,   ELM(Elaboration Likelihood Model),   Example of Peripheral Route