애플 Apple 경영전략분석,SWOT,5force 분석(영문레포트)

소개글

애플 Apple 경영전략분석,SWOT,5force 분석(영문레포트)에 대한 보고서 자료입니다.

목차

1. About Apple
2. SWOT CASE
3. corporate strategy
4. Conclusion & Recommendation

본문내용

Porter’s 5 Forces Analysis
Competitive Rivalry within an Industry :- Most bitterly contested industry- Aaggressively by pushing below the level of costs to secure market share- Innovative products and continuously-introduced convergence products win the game.- Apple’s iPhone will be a threat to high-end handset makers.
New Entrants :- In existing market, intensive rivalry between established competitors. Difficult to enter newly into the manufacturing industry.- Need to a famous brand name for early market penetrations.
Suppliers & Buyers :- Many dispersed suppliers from all over industry- Various customer demand (Design, quality, function, price, etc)
Substitutes :- Few alternative IT products in current business environments.- However, possible to forecast upcoming new technology changes the whole rivalry structure.- New development of mobile PC, which combines the characteristics of PC and handset, will create the threat of substitute which can be also the threat to PC.

키워드

애플 Apple ,   경영전략분석,   SWOT,   5force 분석