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Marketing Instruments
→ 성공적인 마케팅 전략을 위한 적절한 마케팅 도구 필요.
• Marketing Plan and budget
→ 마케팅 계획 및 예산 수립 1. Marketing
2. Marketing Research
3. Outline of Project Strategy
4. Outline of Marketing Concept
5. Marketing Costs
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Market Research
- Total PR 및 IR 활성화
- Target Investor Search
One-Stop Srvice 및 사후관리 System
Infrastructure 확충(전시장, 물류기지, 예산, 전문성)
Global Standard화된 투자유치 Model 및 System
(분야별 사업 및 목표달성 방안 Setting 필수적)
- 제조업(Joint-Venture, 전
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and Managerial Implications\", Journal of Marketing, v.54. April 1990.
John, C. Narver and Stanley F. Slater, \"The Effect of a Market Orientation on Business Profitability\", Journal of Marketing, v. 54. October 1990.
Miller, D., \"Relating Porter\'s Business Strategies to Environment and Structu
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2.2 유사성, 지각된 품질, 이전성, 소비자 지식 관련 연구
Ⅲ. 연구모형과 가설 설정
3.1 연구모형
3.2 연구가설
Ⅳ. 연구 방법
Ⅴ. 실증분석 결과
5.1 신뢰성 및 타당성
5.2 가설 검정 결과
Ⅵ. 요약 및 결론
참고문헌
Abstract
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및 자료수집
2. 변수의 정의와 측정
Ⅴ. 연구결과분석
1. 신뢰성검증
2. 가설의 검증
3. 분석결과에 대한 논의
Ⅵ. 결론
1. 연구결과의 요약
2. 서비스관리를 위한 진단적 도구개발
3. 마케팅시사점 및 미래연구
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Marketing, Illinois : The Drydem Press, 1978. pp.479～482
W. J. Keegan, Multinational Management, 3rd, ed, p.252 1. 서 론
1.1. 연구의 배경 및 목적
1.2. 연구의 방법 및 구성
2. 연구를 위한 이론적 고찰
2.1. 수출마케팅에 관한 이론적 고찰
2.2. 중소기업
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marketing strategy and whether it affects a firm's global market performance. The authors develop a broad conceptualization of global marketing strategy, the GMS that integrates three major perspectives namely, the standardization, configuration-coordination, and integration perspectives of internat
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Market Orientation on business Profitability,\" Journal of Marketing, Vol. 54, 1990.
P. Kotler, Marketing Management : Analysis, Planining and control, 1968. p.267.
R. A Kerin & R. A Peterson, Strategic Maketig Prolems, 3rd ed, 1978. pp.11～12.
R. L. Kramer. International Marteting, South-Western, C
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Ⅲ. 우리나라의 크루즈 관광산업 현황
1. 크루즈 관광 추이
2. 크루즈 시장 규모 및 수요 예측
3. 시설 요건 및 관련법 현황
4. 항비 관련 제도
Ⅳ. 선진국의 크루즈 산업 정책 및 사례분석
1. 호주
2. 일본
3. 싱가포르
Ⅴ. 크루즈 관광산
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- Wuerttemberg, (바덴 - 뷔르템베르그주 산림계획) 2000.
Forstlicher Rahmemplan Suedhessesn, (헷센주 남부 산림계획) 1997.
Jolson M.A. and Rossow G.L. \"The Delphi Process in Marketing Decision Making\", J.Market Res 8 : 443-449 1971. 제1장 서론
제1절 연구의 배경 및 목적
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and medium firms.
Strategic successful experience in marketing and product management in both business-to-business. Demonstrated expertise in quantitative and financial analysis, contract negotiation and leadership of cross-functional projects. Work closely with individuals at all levels of an orga
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and a tourist board. We provide area/category exclusivity to our clients.
New Concepts in Travel Inc. - Established in 1981
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Since founding New Concepts in Travel Inc. in 1981, we have established ourselves as a high profile, active and successful
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and made partner brands(JCB,STOL) joined into the road show
Organized to attend the Biggest machinery fair, SIMA at France
Organized Brand advertisement (local magazines, press interviews etc.,)
Made promotional materials (fair brochure, video clip and gifts)
Sales Activities
Market resea
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and Marketing."
32-3) Best Answer
"I have already proven that I can be a leader in all of my past jobs so I'm
confident that I will continue to take on new challenges that require greater responsibility. I enjoy the whole life cycle of new projects from developing the proof of concept, c
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concepts to patients using layman’s terms to facilitate understanding.
♦ Rapidly learn and master varied computer programs ; recently completed Microsoft Office Suite certificate course.
Resume, Page Two
Professional Experience, continued
CUSTOMER SERVICE / MARKETING / PROBLEM SOLVING
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