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with low oil price
More investment in production facilities is required -Its short history
-Current State of affairs in Automobile Industry
Climate Change of automobile market
Emerging Market for Construction Equipments
-Its Strength
Core Competencies
-Its Weakness
-M&A strategy and PM
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Market Analysis
2. Competitor Analysis
III. Analysis of the internal environment
1. Market segmentation, targeting, positioning (STP)
2. 4P Analysis of Cold Stone
3. Customer Features of Cold Stone
4. Problems Related to 4P Strategy
IV.SWOT Analysis
Conclusion
V. Solution and Marketing S
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겨냥하여 LG패션에서 전략적으로 론칭한 브랜드
- 한섬의 ‘TIME HOMME’, ‘SYSTEM HOMME’
- 국내 여성최초 남성복 디자이너인 우영미의 ‘솔리드옴므’ 0. Intro
1. Customer
2. Competitor
3. Company
4. SWOT
5. STP
6. Marketing Strategy
7. Outro
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ice cream market situation is oligopolistic
Ice cream for the negative issues
Negative views about foreign brands
Wellness trend 1.Project Introduction
2.Market and Customer Analysis
3.SWOT Analysis
4.Competitor Analysis
5.Segmentation, Targeting, Positioning
6.4P Strategy
7.New Market
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Main Target
1. Demographic segmentaion
2. Psychographic segmentation
∎ KANU\'s Solution!
Ⅲ. Setting Objectives
∎ Sales Objectives
∎ Communication Objectives
Ⅳ. Creative Strategy
1. Creative Objective
2. Positioning Statement
3. Unifying Big Idea
4. Specific Message
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Introduction
To effectively market a product or service there are four things you need to get right. These are known as the marketing mix or 4Ps. Product, Price, Place and Promotion.
This Shot Essay will show about one of them, product, and think about ‘product How to choose the right product
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& Goals
2. Market Trend Analysis
1 시장 분석
2 자사분석
3 경쟁사 분석
4 제품 분석
5 타겟 분석
6 SWOT 분석
3. Brand Naming Strategy
1 Brand Naming Strategy
2 Name Positioning Map
3 Concept
4 Key-word
5 Naming Direction
4. Naming Candidates
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비타500
4) GREEN
참이슬
태평양의 오설록
5) BLUE
삼성 Samsung
IOPE
포카리스웨트
6) BLACK
최근에 불어닥친 불랙 열풍
7) 기타
모토로라 레이저
소니 MP3 플레이어
올림푸스 디카 뮤 미니
애니콜의 컬러 재킷폰
* 자료 출처
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Strategy - 세분화된 고객 needs 파악
● Marketing Mix – 마케팅 목표로 설정된 타겟에 마케팅 활동 집중하기 위해 모든 요소들을 최적화 시키는 전략 Ⅰ. Terms of reference
II. Procedure
Ⅲ. Findings (Marketing plan)
Ⅲ. 1 Situation Analysis
1. Analysis o
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Marketing Strategy
1. 기업소개
╋━━━━━━━━━━─────────
1983 〈시애틀 코스트코 설립］
1994 〈신세계 양평 1호점 개점］
1998 〈신세계 프라이스 클럽 코스트코에 매각］
2012 〈전국에 8개점 운영］
최고 품
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