|
All about.
S T P
About Our Assignment
1. Changes in Bacchus’s ads
2. Target Market(Audience)
3. Positioning Method
4. Evaluation
Review of STP
Segmentation
Target Market Selection
Positioning
1960~70s
Mass Marketing –
Undifferent
|
|
|
∙ Review of STP concept
∙ Analysis of Bacchus’s STP strategy
-6~70s, 93~97, 98~05, 05~present
∙ Conclusion
Mass Marketing –
Undifferentiated Marketing
Positioning by benefit 1. Changes in Bacchus’s ads
2. Target Market(Audience)
3. Positioni
|
|
|
SWOT Analysis of the Cold Stone
3.Competitor Analysis (4P)
● Baskin Robbins
● Hageen Dazs
● Natuur
● Red Mango
● Cledor
● Ice Berry
● Canmore
4. STP Analysis of the Cold Stone
● Segmentation
● Targeting
● Positioning
5. Cold Stone's New 4P Marketing Strategy Suggestion
|
|
|
STP 전략
Segmentation & Targeting
1) 2)
3) 4)
Targeting &Positioning
GAP variety of price & products basic item longer SCM than ZARA
H&M a direct rival with ZARA
lower price than ZARA
slower spread than ZARA
BENETTON 1965 in italy empasized brightly colored knitwear
1) 2)
Price Positioning in th
|
|
|
Pro-specs w
Pro-Specs?
≪ 사 진 ≫ VS ≪ 사 진 ≫
Which shoes will you buy?
Pro-Specs?
≪ 글 - 그림 파일 ≫
4P Mix (Pro-specs move+)
［Product］
High-quality technology
［Price］
￦100,000~120,000
［Place］
Easy accessible pl
|
|
메뉴펼치기
