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Unifying Theory of Behavior Change.
Bandura & Kupers(1964) The Transmission of Self-reinforcement through Modeling
Kanfer & Grimm(1977) Begavioral Analysis: Selecting Target Behaviors in the
Interview
Cormier & Cormier(1985) Interviewing Strategies for Helpers: Fundamental Skills and Cognitive B
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unifying theory of behavioral change. Psychological Review, 84(2), 191-215.
Eccles, J. S., & Barber, B. L. (1999). Student council, volunteering, basketball, or marching band: What kind of extracurricular involvement matters? Journal of Adolescent Research, 14(1), 10-43.
Feldman, A. F., & Matjasko,
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unifying theory of behavioral change. Psychological review, 84(2), 191.
___________. (1986). Social foundation of thought and action.
Kliewer, W., & Sandler, I. N. (1992). Locus of control and self-esteem as moderators of stressor-symptom relations in children and adolescents. Journal of abnormal ch
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Unifying the Organization Through Vision and Co-option
초국적 관리 과정은 중요한 두가지 차이가 있다. 첫째 일차원적 체제가 새로운 메카니즘에의해 통제에 대한 의존이 줄어드는 경향있다. 둘째, 과정들은 다른 각각 단위 및 조직 부분별로 다른 방식에
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Unifying and Differentiating Influences)
차이점 ➜ Differentiation
➜ Marketing Mix
유사점 ➜ Unifying ( Standardization )
*기업이 국제마케팅 활동을 선택
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