|
Context on The Relationship Between Attitude Toward the Ad and Brand Attitude for Familiar Between Attitude Toward the Ad and Brand Attitude for Familiar Brands,\" in Advances in Consumer Research, 19, pp.279-283.
Machle, K. A and Wilson, R. D(1988), \"Emotional Feeling and Attitude Toward and Adve
|
|
|
o Environmentally Responsible Consumerism, Environment and Behavior, 31(1), 107-135.
Guagnano, G., Dietz, T., & Stern, P. C(1994). Willingness to pay for public goods: A test of the contribution model. Psychological Science, 5, 411-415.
Guagnono, G. A., Stern, P. C., & Dietz, T.(1995). Influences o
|
|
|
context, illocutionary force, modality and proposition. Investigating these four component selected by speaker, we can abstract expression modes. So, types of expression mode are divided into context-changing expression modes, modes of expressing attitude to hearer, modes of expressing attitude to p
|
|
|
attitude toward adversing)
1) 신뢰성(ad credibility)
2) 지각(ad perception)
3) 광고주에 대한 태도(attitude toward the advertiser)
4) 광고에 대한 태도(attitude toward adversing)
5) 분위기(mood)
3. 상표에 대한 태도
Ⅷ. 향후 기업광고의 내실화 방안
Ⅸ. 결론
참
|
|
|
Context and Advertising Placement on
Children\'s Responses to Televised Commercial Messages, Ph. D. dissretation in
The University of Wisconsin-Milwaukee.
Walton, Mary Webb Nicholson(1997). Children and Advertising: An Investigation of the
Relations among Consumer Education, Skepticism, and AAD-
|
|
메뉴펼치기
