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Characteristics to Store-Type Choice,\" Journal of Retailing, 53(Summer), pp. 3-14.
Shimp, Terence A., & Alican Kavas(1984), \"The Theory of Reasoned Action Applied to Coupon Usage,\" Journal of Consumer Research, 11(December), pp. 795-809.
Steenkamp, Jan-Benedict E. M. and Michael Wedel(1991), \"Se
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Characteristics
Kim, Yong-ho
Marketing is a topic of growing interest to nonprofit organizational managers(for example, hospitals, museums, charities and, churches, universities and colleges) as their organizations confront new, complex marketplace problems. These organization heads(specially in un
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affective domain): 움직임과 연관된 감정, 태도, 가치를 포함한 학습을 의미한다. Krathwohl과 그의 동료들(1964)은 교사가 정의적 영역에서 학습 진도를 계획하는 데 도움이 되는 분류체계를 개발하였다. 즉, 정의적 영역을 수용화, 반응화, 가치화, 조
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affective and cognitive processes. In N. H. Frijda, A. K. R. Manstead, & Bem(Eds.), Emotion and beliefs. Cambridge: Cambridge University Press.
Fishbein, M. (1967), Attitude and the Prediction of Behavior. In Readings in Attitude Theory and Measurement, Ed. M. Fishbein. New York: Wiley, pp. 477-492.
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Cognitive-Affective Model)도 정의적 영역을 중시하는 수업 모형으로 학생 스스로 문제 상황 속에서 탐구하고, 사고하고, 발견하는 것이 중요하다는 점을 지적한다.
4. 교과별 통합을 강조하는 교수학습 모형
교수 학습 자료 개발에서는 단일 교과적
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and Cognition as Psychological Responses
The Affective System
What is Cognition ?
Automatic Affective Responses to Color
Types of Meanings Created by the Cognitive System
Relationship between Affect and Cognition
Marketing Implications
Cognitive Processes in Consumer Decision Making
Knowledg
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