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Business Rev 68(4): 148-156.
Hellier PKGeursen GMCarr RARickard JA (2003). Customer repurchase intention: A general structural equation model. European J Marketing 37(11-12): 1762-1800.
Howard JASheth JN (1969). The theory of buyer behavior. New York: wiley, 145-150.
Joung KH (2004). The Effect of
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Intention of the online Group Buying, 한국마케팅학회, 마케팅연구, 제21권 제1호, pp.119-150
황선진, 백소라(2009), 인터넷 공동구매시 충동구매성향과 가격, 희소성 메시지가 의류제품에 대한 호의도와 구매의도에 미치는 영향 The Influence of Impulse Buying Tend
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intention toward online food
deliver services. J Retail Consum Serv 2017; 35: 150-162.
(6) Choi JH. The study on using delivery application belief, customer satisfaction and purchase intention by food related lifestyle of undergraduate students. Foodserv Ind J 2019; 15(2): 195-210.
(7) Yusra Y, A
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3.27**
평가시기(B)
21.55**
A x B
6.61*
* p < .05, ** p < .001 / df=44
참고문헌:
Jonas, K., Diehl, M., & Bromer P. (1997). “Effects of Attitude Attribute Ambivalence on Information Processing and Attitude-Intention Consistency,” Journal of Experimental Psychology, 33(Mar), 190-210.
Hoeffler, S.
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of the effect of attitudes toward a marketing event on brand attitudes and purchase intention 학위논문(석사) - 김현철 - 경희대학교 경영대학원 1. 서론
2. 본론
1)브랜드 태도
2)저관여 - 정서적 경험 추구와 고관여 - 정보추구
3)예시 상황
3. 결론
-참고 자료-
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d Business Rev 68(4): 148-156.
Hellier PKGeursen GMCarr RARickard JA (2003). Customer repurchase intention: A general structural equation model. European J Marketing 37(11-12): 1762-1800.
Howard JASheth JN (1969). The theory of buyer behavior. New York: wiley, 145-150.
Joung KH (2004). The Effect o
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intention of purchase in food category in open market are the evaluation of products, the quality of products, delivery, homepage, interface and the marketing of sellers. Interface and the marketing of sellers among them show high intention of purchase relatively. However if analyzed the frequency o
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intention)까지도 만족시켜야 하며 이는 CRM을 통해서 구현할 수 있음
2) 기업은 실시간으로 다양한 채널을 통해 계속 고객과 대화를 해야 함
① 고객과의 대화는 최신의 고객 및 시장정보를 획득할 수 있게 하고 기업조직을 고객을 향해 항상 열
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intention)까지도 만족시켜야 하며 이는 CRM을 통해서 구현할 수 있음
2) 기업은 실시간으로 다양한 채널을 통해 계속 고객과 대화를 해야 함
① 고객과의 대화는 최신의 고객 및 시장정보를 획득할 수 있게 하고 기업조직을 고객을 향해 항상 열
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intention industry and highly valued industry in 21 century.
In our country, 90% multimedia industry is concentrated in the metropolitan area and highly valuable human power is also concentrated in Broadcasting & Multimedia industry.
Broadcasting & Multimedia industry is an idea industry and softwar
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he aim of my life south Oh, that person, it is to recognize. The le flag hazard the secret intention result water which stands is necessary. The oo it joins at the company and it wants making like that secret intention result water one. It listens to an example and I most becoming one factor of the
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and and. It is like that and it decides a future hope like that and, also the knowledge against that occupation being insufficient, is becoming neither the preparation, from now it prepares methodically, certainly will accomplish a hope. When " the desire is deep, " it becomes accomplished it is thi
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es selling out in English all. Secret intention college life the anti- above passed. Until previously the hours when it sends to be meaningless are inconvenient. It is like that and the hours when it remains try to promise when it sends more valuably, keyss all.
In my opinion, there is nothing that
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