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Survey methodology. John Wiley & Sons.
Malhotra, N. K. (2008). Marketing research: An applied orientation. Pearson Education India.
Saris, W. E., & Gallhofer, I. N. (2014). Design, evaluation, and analysis of questionnaires for survey research. John Wiley & Sons.
Tourangeau, R., Rips, L. J., & Rasin
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Questionnaires were obtained from the organizations and individuals working with Internet or through networks. The data collected from questionnaires are used for analyzing customers preference. Based on the preference, customers perceptual map of products can be drawn. In order to describe the perc
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questionnaires survey data. Drawing upon the findings, we discuss their managerial implications. The limitations of this research are also discussed with future studies.
Key Words :
Web-based Training on-line training, e-learning, virtual education,
training effectiveness 국문초록
Ⅰ. 서 론
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Survey Strategy
Who to Survey
From teenagers to 30s
How to Survey
Giving out the structured questionnaires.
Sampling
Random sampling
Size of Sample
Approx 120
Dates
12.05.08 16.05.08
Our team decided to get information about the problems that we found during SWOT analysis first. Firstly on question
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Surveys
- face-to-face interveiw 에 비해 전화 서베이는 시간, 비용상의 잇점을 지닌다.
- 면접자에 대한 supervision 이 훨씬 용이하다.
- 전화조사는 20분 진행하기가 어렵기 때문에 정보양에 한정적이다.
- 단순한 내용의 질문에 적당하다
- 응답자의
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