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Managerment, Vol. 5, No.1, 1994, pp. 49∼63.
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Zeithaml, V.A. & M.J.Bitner, Services Marketing : integrating customer focus across the firm, 2nd ed., McGr
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Manager needs to always pay attention to the customer trend, as well as strengthen communication, which is a form of the direct and interaction based marketing. Internet, website, mobile phone and others are leveraged actively to diversity the customers.
Product and physical evidence are not signif
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