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Business Sponsorship of the Arts) 설립
근래 Arts & Business 로 전환
기업과 예술의 파트너쉽의 권장(기업과 예술의 상호 이익)
일회성에 그치지 않는 장기적인 파트너쉽
◈ 비즈니스 스폰서쉽이란 무엇인가?
- Arts & Business 에서 정의한 아
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Arts Education on Participation in the Arts", Research Division Report of National Endowment for the Arts, California : Seven Locks Press, 1996
4) Scheff, Jonanne & Kotler, Philip, "Standing Room Only, Strategies for Marketing the Performing Arts", Boston : Harvard Business School Press, 1997
5) "예
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Arts, Involved in Life' from
Dona Gioia
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Marieke de Mooij Sage Publications
Nobrow: The Culture of Marketing, The Marketing of Culture Seabrook, John Vintage Books USA
Investigation of Marketing Culture, Role Perceptio
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Arts Therapy Program and Its Effect on Behavioral Maladjustment and Social Interaction of Autistic Children”, 2011, p.141-158
주요사업소개,『한국장애인단체총연맹』, http://www.kodaf.or.kr/kodaf/kodaf.asp?v=business&t=1
주요사업,『장애인먼저 실천 운동본부』, www.wefirst.or.kr
권익
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Business School Press ,1997.
waiting in the wings , Bradley G.Morison외, American Council for the Arts , 1987.
<웹 사 이 트 >
http ://www.samsung.co.kr
http :// ad.joins.com
http ://www.marketingschool.com Ⅰ. 서 론
1. 연구의 필요성과 목적
2. 연구의 범위 및 방법
Ⅱ. 문화
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< 논 문 >
정석순, 기업의 문화 마케팅이 브랜드 자산 형성에 미치는 영향,
중앙대학교 신문방송대학원, 2003
권선희, 한국 기업의 문화 마케팅 도입방안
단국대학교 경영대학원, 2003
김수연, 기업의 브랜드 구축을 위한 메세나 활동에 관한
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& Eiglier, P. (1983). "Interactive Behaviors of Arts Consumers and Arts Organization", Marketing the Arts.
신봉희(2002),「한국무용의 대중적 활성화를 위한 마케팅 전략에 관한 기초연구」, 석사학위논문, 숙명여대 전통문화예술대학원, 2002.
조선하,「무용 공연예술
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Arts, 23(2), 137-79.
Huffstutter, P.J.(1995) Music wants to be free on the cyberspace frontier, San Diego Union-Trib., May 14.
Jolish, B.D. (1999). Scuttling the music pirate: protecting recordings in the age of the Internet, The Entertainment and Sports Lawyer, 17(1), 9.
Koren, N.E. (1995). Copyri
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Business School Press, Boston, 1997
Philip Kotleroanne Scheff. 1997. Standing Room Only, Strategise for Marketing the Performing Arts HBS Press I . 서 론
II. 인터넷 마케팅에 관한 이론적 배경
III. 공연예술과 마케팅
Ⅳ. 공연예술마케팅
Ⅴ. 마케팅 사례고찰
VI.
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Arts in Business Administration with a minor in psychology
Courses include Trade, International Trade, Marketing, Consumer Behavior, Market Research Methods, International Business Administration,Finance and Accounting, International Finance Market and Economics, etc.
EXPERIENCE
Jul. 97 - May. 98
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Arts in Business Administration with a minor in psychology
Courses include Trade, International Trade, Marketing, Consumer Behavior, Market Research Methods, International Business Administration,Finance and Accounting, International Finance Market and Economics, etc.
EXPERIENCE
Jul. 97 - May. 98
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Arts in International Studies Ranked in top 10% of graduating class
Sep. 1997 - May 1998 University of Arizona, Tuscon, USA
Exchange student in School of Business. Emphasis: International Business
Work Experience:
July 1998 - March 2000 Katei-Kyoushi-Center, Osaka, Japan
·Tutored high school student
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Business
Diploma in Export Management Course
Completed Subjects:
Accounting and Financial Management
Communications - Written
Principals of Marketing
Cultural Dynamics–International Business
20--~-- University of
The Bache
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Arts in English, May 2002 G.P.A.= 3.29/4.0 (학점)
University of Delaware
Newark, DE
Course work in News Writing, Oral Communication, and Computers
High School Diploma, June 1998 G.P.A.=3.14
St. Mark's High School
Wilmington, DE
EXPERIENCE (경력 혹은 경험 학생으로특별한경험은없음, 따라서 동아
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